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Limited cultural exposure can restrict personal and professional growth, making social connections and new experiences more challenging.
As coffee consumption rises among younger generations, there's growing demand for unique experiences. While coffee connects cultures globally, access to authentic forms like Vietnamese coffee remains limited.
How can we overcome constraints such as a limited market for niche coffee and the need to educate users unfamiliar with Vietnamese coffee, while accurately representing Vietnam's coffee culture and tradition?
Researching competitors helps identify market gaps, industry trends, and strengths, allowing strategic positioning and adaptation to customer preferences.
Personas help keep users at the center of design, guiding features and functionality for a more effective app experience.
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A branding style template ensured visual consistency and a cohesive identity across the app and marketing materials.
Starting with wire-frames in the design process provides a clear structure, layout, and functionality. This approach allows for quick adjustments before moving to detailed design phases, ensuring the design aligns with user needs.
Early testing helps identify issues and refine the user experience by quickly validating core functionality, user flow, and usability.
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Through iteration and user feedback, the app evolved into a niche platform with customization, mobile ordering, and a loyalty program, delivering a rich coffee experience.
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Mid-fidelity prototypes test interactions, layouts, and functionality, refining key features before final design for a smoother transition.
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One major area that occupied a lot of time was identifying the need for an app like Sua. Since it's so niche, there was low demand for it. Creating Sua to stand out with an interesting interface while keeping it user-friendly was difficult, especially with many competitors that operate on a larger scale.
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