What we did
Branding Design
team
Just me! ᵕ̈
duration
32 hrs
tools
Illustrator, Photoshop
the amaia hotel
Creating a boutique hotel that appeals to female souls.
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Nestled along one of Mexico’s most breathtaking beaches, The Amaia Hotel is more than just a boutique hotel—it’s a destination designed to inspire, relax, and uplift. Founded by Amaia, an experienced hotelier with a deep passion for design and aesthetics, The Amaia blends minimalist elegance with warm hospitality to create a space tailored specifically for female travelers.
The Amaia is a boutique hotel designed to resonate with the female soul, blending minimalist aesthetics with warmth, elegance, and relaxation. The branding and design elements will reflect this vision, creating a cohesive identity that enhances the guest experience from the very first interaction.
The first concept draws inspiration from lush greenery and serene forest landscapes, creating a harmonious retreat that feels both natural and sophisticated. Rooted in tranquility and feminine elegance, the design will incorporate organic elements, soft earth tones, and delicate botanical illustrations to evoke a sense of peace and connection to nature.
The second concept draws inspiration from the calming essence of the ocean and the serene shades of water blue. It evokes serenity, fluidity, and timeless beauty, reflecting the hotel's peaceful beachside location. With soft blues, gentle waves, and water-inspired elements, the branding creates an immersive experience for female travelers seeking peace, relaxation, and inspiration by the sea. This concept emphasizes lightness, openness, and the natural harmony between the ocean and feminine elegance.
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